Director of Social Media Marketing

Director of Social Media Marketing

Department: Front Office

Classification: Full Time, Exempt

Supervisor: President, Director of Marketing

 

Job Overview

Badger State Brewing takes our core values very seriously. All team members are expected to embrace and embody these values each and every day: Engaging and fostering growth in our community through our products, events, and outreach – Promoting and contributing to a creative work environment that creates a world-class customer experience – Pursuing the creation of exceptional beer, catching greatness along the way. Badger State Brewing Company is seeking a Social Media and Communications Marketing Associate who will be responsible for the day-to-day strategy, monitoring and growth of the Badger State social media platforms. The Marketing Associate will act as the main point of communication with the Two Roads consumer base through a variety of mediums. This position will report to the Director of Marketing and work closely with the rest of the Badger State Brewing team to ensure that all content is on-brand and in-line with company and brand objectives.

For consideration, please submit a resume along with a cover letter that provides information about your interest in marketing, your passion for craft beer and why you are interested in joining Badger State Brewing.

 

Essential Responsibilities and Duties

  • Generate exciting and engaging content and execute social media strategy on Badger State social platforms (Twitter, Facebook, Instagram & YouTube etc. as applicable).

  • Conceptualize and create engaging campaigns to help tell the brewery story and promote specific beers and programs.

  • Source and post interesting and relevant (both brand and craft industry) content daily across social media channels.

  • Manage social content calendar for all platforms.

  • Identify, monitor, and educate the rest of the team on new tech trends and social media applications.

  • Regularly monitor Badger State social media channels using monitoring and tracking tools like SproutSocial to stay on top of questions and comments.

  • Drive community engagement on Badger State social platforms

  • Build influencer network and manage outreach

  • Track and report growth across all platforms.

  • Deliver monthly reports across all channels.

  • Review and evaluate post performance and audience response to drive future content and campaigns.

  • Compare Badger State Brewing social performance against other craft competitors in the market.

  • Present analysis and insight of social media campaigns and beer ranking websites to provide accurate snapshot of master and sub brand performance.

 

Requirements

  • Passion for craft beer is a must!

  • At least 2 years of professional social media experience and proficiency with scheduling and analytics tools such as Hootsuite, Facebook Ads Manager and Google Analytics.

  • College level degree required; Experience in marketing, alcoholic beverages, communications, journalism a plus.

  • Must have a working knowledge of all major social media platforms, especially Facebook, Instagram, Twitter, Snapchat, and YouTube.

  • Proficiency in Microsoft Office (Word, Excel, Powerpoint, Outlook), website management tools, and Google suite (Docs, Sheets, etc).

  • Strong copywriting skills with high attention to detail.
    Ability to judge and source high-quality photography and above average cell-phone photography skills.

  • Engages consistently with social media and employs a proactive understanding to emerging digital trends.

  • Excellent time management and organizational skills.

  • Excellent decision making, and problem solving skills.

  • Highly creative with an ability to thrive in a fast-paced, high volume environment while being proactive, solution-oriented, motivated and able to take initiative.

  • Proven ability to work to strict deadlines.

  • Must possess a flexible “can-do” attitude and enjoy working and collaborating with a team.

  • Must be able to work flexible hours as needed, including evenings and weekends.
    Photoshop, InDesign Illustrator, Premier & After Effects highly desired.

  • Experience in operating DSLRs, GoPros, sound recording equipment, creative shot composition, and editing is a bonus!

  • Willingness to learn on the job and perform in stressful situations

  • Strong functional knowledge of Microsoft Office

 

Physical Demands

The employee is occasionally required to sit. The employee may have to lift and/or move up to 55 pounds.

 

Compensation

Badger State Brewing is a rapidly growing craft brewery with immense opportunity for all employees to share in said growth. Wages and salary will be determined based on experience and are negotiable.

 



Andrew Fabry