Sales Manager - Milwaukee Area Market

Sales Manager - Milwaukee Market

Department: Sales

Classification: Non-Exempt, Full-Time

Supervisor: COO, Director of Sales


Job Overview

  • Create the annual Distributor Business Plan for each distributor including volume, distribution, marketing, promotions, sales programs, execution and quality control standards for the on and off-premise business.

  • Actively develop and manage relationships with distributor personnel including Executive Leadership, Sales Managers, Operations Management and Sales Reps; effectively train Badger State & Distributor reps to sell Badger State Beer.

  • Work with the key customers in trade developing relationships, building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.

  • Lead the Key Account Management program by establishing with each distributor specific accounts to gain or expand points of distribution with accounts that are identified as appropriate for the brand.

  • Hold quarterly QBP meetings with each distributor to review performance against goals, discuss marketing programs and plans for ongoing execution.

  • Perform all necessary administrative duties relevant to position (i.e., tracking reports, promotional recaps, expense reports, etc.); reconcile distributor marketing funds monthly with appropriate personnel.

  • Work with, train and motivate distributors on company brands.

  • Utilize data from in-house systems as well as employing marketing tools to influence distributor focus.

  • Manage Marketing Managers and / or Sales Associates within the region regarding on-premise and off-premise activity, confirming follow-up and support at the distributor level.

  • Participate in necessary trade events (industry, retail and/or consumer) such as wholesaler conferences, trade shows, events, etc.

  • Monitor assigned budgets to ensure that spending stays within budget and on strategy.

  • Comply with all Badger State policies and procedures, ensuring that all activities are conducted within local, state and federal laws.


Essential Responsibilities and Duties

Building and maintaining relationships with distributor and retail partners.

Selling new and existing brands in both on premise and off premise accounts.

Calling in orders to distributor and following up to make sure beer is delivered.

Increase shelf space and position in off premise accounts.

Assist in maintaining freshness standards for packaged products.



Well rounded knowledge of beer styles.

Minimum of 3 years related experience in the beverage industry with a beverage distributor or as a beverage supplier.

High level of organization.

Strong verbal and communication skills.

Strong willingness to learn on the job and perform in stressful situations.

Must be able to work special events which include nights, weekends, and holidays.

Valid WI drivers license.

Proficiency in Microsoft Office.

Residing in or based near the Milwaukee, Wisconsin area.


Physical Demands

Potential for extensive road hours and overnight travel as well and night and weekend work activity.

Must be able to lift and move products up to 165 lbs.



Starting salary is negotiable.


Badger State Brewing is a rapidly growing craft brewery with immense opportunity for all employees to share in said growth. Wages and salary will be determined based on experience.

Andrew Fabry